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Image courtesy Ulterior Epicure

Chocolate is credit crunch comfort food

by Gizem Melek

Chocolates have become consumers’ favourite treat in the economic meltdown.

It secretes the happiness hormone serotonin and has a low price. That is why many consumers have increased their chocolate consumption during the downturn.

Unlike other business sectors, the recession has had a positive impact on the chocolate industry.

According to the BBC Turkish report, chocolate sector has become one of the most developing industries during the credit crunch.The report says Switzerland chocolate is breaking the selling records across the world at the moment.

Producers told the BBC Turkish that the trend of rising chocolate sales and r will continue in 2009.

The statistics confirm this as well.

Cheap and secretes Serotonin

The reason for the popularity of chocolate might be the substances that it contains. Certain ingredients in the chocolate enhance the secretion of happiness hormones called serotonin.

Gripped by the economic gloom and surrounded by difficult times in, more and more people are looking for solace in chocolate.

Some consumers told skinflint that even a small bite made them feel better. They said they wouldn’t compromise on chocolates, especially because it is cheap.

Cacao price at its highest point

The new trend has affected cacao prices as well. The cost of cacao has risen 65% and reached its highest point in the last 23 years.

However, producers say that despite the rising demand, their profits have fallen due to high prices of milk, butter and sugar.

 

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